BIO
Professional Background
Waleed Amer is a Data Scientist and Machine Learning Engineer with a Master's in Data Science from Southern Methodist University, specializing in Machine Learning and Natural Language Processing. He has over 15 years of combined experience in marketing, business strategy, and analytics, with technical expertise spanning multiple programming languages, cloud platforms, and advanced analytics tools.
His work includes developing the Multi-Agent Wind-Grid Optimizer, a reinforcement learning system using ERCOT energy data that reduced wind curtailment by 18% and grid mismatch penalties by 25%, earning Southern Methodist University's Best Capstone Presentation award.
Waleed has built machine learning models for predictive analytics, integrated large language models for NLP applications, created interactive dashboards for decision support, and processed large datasets across healthcare, retail, fitness technology, telecom, and professional services industries.
In addition to his technical background, Waleed has led SEO, PPC, audience segmentation, and omni-channel marketing strategies, working with automation platforms such as HubSpot, Marketo, Pardot, and Salesforce. His business experience spans national brands, startups, and political campaigns, with measurable results in increasing engagement, revenue, and operational efficiency.
Technical Skills
Programming & Data
Machine Learning & AI
Data Visualization
Cloud & Infrastructure
Business & Marketing Expertise
Digital Marketing Strategy
- • SEO (technical & content optimization)
- • PPC campaign management & media buying
- • Audience segmentation & targeting
- • Conversion optimization & A/B testing
Marketing Automation
- • HubSpot, Marketo, Pardot, Eloqua
- • Salesforce (Classic/Lightning)
- • MailChimp, Klaviyo, Constant Contact
- • Lead nurturing & scoring systems
Sales Strategy
- • B2B account management
- • Lead generation & qualification
- • Strategic partnerships development
- • High-value contract negotiation
Data-Driven Marketing
- • Customer segmentation modeling
- • Churn prediction & retention
- • Engagement analytics & ROI tracking
- • Predictive campaign optimization